In the past year, we proudly sported a logo to mark AGF Group’s 70th anniversary.

Each business unit must now return to its local graphic identity. We are thus taking advantage of the transition to standardize AGF's name and logo in Eastern Canada, as it was recently done for AGF - Rebar Inc. in Ontario.

So, for instance, we won’t talk anymore about Acier Ecan or Acier ATR, but well about Acier AGF inc. in Quebec or in Trois-Rivières.

On the one hand, the goal is to enhance our reputation with customers, prospects and job candidates. On the other hand, we want to mobilize AGF's employees around a strong and unifying brand.

Here are the changes we made:

Exceptions: